the official blog of John Hardesty
- Wells Fargo is My Bank!
In an era of bad banking ethics I’m glad to be part of a bank that gets it and communicates to their customers. Here’s a note from the President/CEO of Wells Fargo to their customers (as I logged into my online account).
Customer Message from John Stumpf, President and CEO
To Our Customers,
The dramatic changes taking place […]
- 9 Ogilvy Commandments
A recent article in Advertising Age magazine talked about 9 Ogilvy commandments that have existed for four decades and still ring true.
Here they are below with application to your brand and social media:
One: What you say is more important than how you say it.
This is true in all forms of communication and especially true in […]
- Nike Ad: Courage
Here’s a great Nike spot from the creative team at Wieden&Kennedy in Portland, Oregon:
- Whooper Sink!
Whoops! Want proof that you can’t control your brand by yourself? Or that your brand can be affected by social media tools at the click of a button?
Check out this story about a Burger King employee (and staff that taped it) who decided to wash more than the dishes in the kitchen.
Not that businesses can […]
- Deceiving Your Audience
Recently in the Opening Ceremonies for the 2008 Olympics China decided to deceive the world viewers to create the perfect image for their brand. What they found out is that they are just as transparent as the rest of the world.
Read the article here.
The quick lesson here is that transparency is a global principle. […]
- Performance-Driven Brands
Some brands don’t worry about their marketing. Some brands don’t worry about what people say about them. Some brands don’t listen to the hype created around them. They just do what they were meant to do. And worry about the end results they produce.
US Olympic swimmer Michael Phelps has a performance-driven brand. His brand is […]
