- 9 Ogilvy Commandments
A recent article in Advertising Age magazine talked about 9 Ogilvy commandments that have existed for four decades and still ring true.
Here they are below with application to your brand and social media:
One: What you say is more important than how you say it.
This is true in all forms of communication and especially true in […]
- Nike Ad: Courage
Here’s a great Nike spot from the creative team at Wieden&Kennedy in Portland, Oregon:
- Whooper Sink!
Whoops! Want proof that you can’t control your brand by yourself? Or that your brand can be affected by social media tools at the click of a button?
Check out this story about a Burger King employee (and staff that taped it) who decided to wash more than the dishes in the kitchen.
Not that businesses can […]
- Deceiving Your Audience
Recently in the Opening Ceremonies for the 2008 Olympics China decided to deceive the world viewers to create the perfect image for their brand. What they found out is that they are just as transparent as the rest of the world.
Read the article here.
The quick lesson here is that transparency is a global principle. […]
- Performance-Driven Brands
Some brands don’t worry about their marketing. Some brands don’t worry about what people say about them. Some brands don’t listen to the hype created around them. They just do what they were meant to do. And worry about the end results they produce.
US Olympic swimmer Michael Phelps has a performance-driven brand. His brand is […]
- 08.08.08 Olympics Start!
Today the 8th day in the eight month of the year 2008 Olympics started at 8:08pm. What a great day, time, and idea to capture the world at the same moment for the same reason.
The Olympics might be one of the better global brands out there. It appeals to the whole world. It attracts the […]
- Great Quote on Legacy
More and more, as Gen Y gets older and figures out who they are, people are starting to believe that they really do have a purpose. And when they find that purpose for existing they know exactly what to do. Whether its where to work or the way you treat people.
Thanks to SalesBlogcast.com for relaying […]
- 5 Social Design Tips
Good design is not a personal opinion. If you believe this then you also believe that design can empower people to do many things. Buy your stuff. Influence other people. Communicate. And create transactions!
But there is something out there now that has been created and continues to grow without proper design principles being applied … […]
- Example: Perception vs Reality
The worse brand gap you can have is when you think you are one thing but perceived a completely different way by others. This can ruin your reputation. Show that you aren’t tapped into reality. And also destroy your credibility.
Here’s a great example of someone that is killing their brand because they keep doing this.
- You Already Have a Brand
If you have a name you have a brand. You have an identity that has been built up over the years. You can’t just wake up one day and decide to create a brand for yourself. It’s already there.
Here’s how it works. Since day 1 your brand story has been developing. You have surrounded yourself […]
